Leveling up from a scrappy site to a leader in church-tech
Wavmaker transitioned from a basic site assembled through scattered tools to a polished, maintainable platform they can proudly showcase and manage independently while preserving the visual quality Oratory established across the initial six pages.
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Strategy
The engagement involved refreshing Wavmaker's visual identity and website following a positioning workshop conducted with Fletch PMM, a B2B software marketing firm. The team applied the new positioning framework to the redesigned website and incorporated updated product imagery to reinforce the messaging.
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The Impact
Post-redesign metrics showed a 70% increase in user engagement alongside a 40% decrease in bounce rates, resulting in improved conversion performance.
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Services Provided
Web DesignBrand RefreshWebflow Dev
