Web Design for startups

Let's design a website you're proud to share.

We help B2B software startups refresh their site and ship a modular system that helps make marketing easier. Start with a homepage design that helps support your product's story. End with a modular system for your marketing site.

Homepage Refresh
for an AI Sales Agent Startup
Homepage Refresh
for a Lead Gen Software Startup
Hero Redesign
for an AI Support Startup
Website Redesign
for a Education Software Startup
Hero Redesign
for a Supply-Chain Software Startup
Branding & Web Design
for an AI Biotech Startup
Brand + Website
for an AI Fintech Software Startup
Website Refresh
for a B2B Sales Software Startup
Brand + Website
for B2B Marketing Software
Website Refresh
for a Power Grid Software Startup
Homepage Refresh
for an Ad Platform Startup
Homepage Refresh
for a Manufacturing Software Startup
Homepage Refresh
for a Supply Chain AI Startup

Trusted by early-stage founders and VC Firms

Hear how it works directly from Riley, who you'll be working with.

We’ve worked with dozens of B2B software startups across AI, fintech, cybersecurity, dev tools, and more—from pre-seed to Series B. Many of our customers have gone on to raise funding, land enterprise customers, or book more demos after we worked together.

Riley Hennigh
Founder & Designer
[sound familiar?]

Your product has improved. Your team has grown.
But your website hasn't kept up.

You built a startup to ship product, not design websites.

Your website has gotten cluttered and inconsistent.

You're tired of hiring somebody every time you need a new page.

[Our Proven Process]

The clear path to a site that makes your startup look and feel like an established player.

Phase 1: alignment & direction

Start by getting everyone on the same page.

We kick things off with a live strategy session to get aligned on your goals, audience, and product story. We'll walk away with a clear plan and creative direction.

Phase 2: show & tell

More than just a new look—a smarter structure.

We design your new homepage and explore additional sections your site actually needs. Think: modular components for a blog, pricing, features, and more—tailored to your product and positioning.

Phase 3: Handoff & Launch

Clear files. Clear structure. Clean handoff.

You’ll receive a polished Figma kit, homepage design, and everything your team needs to build and scale your site—plus recorded walkthroughs and easy-to-use files.

“We’ve worked with multiple agencies over the years, but this is the first time I felt like what we had envisioned actually made it onto the screen.”

Yasmin Sameni
Head of Operations, Tahoe Therapeutics
[Pricing]

Pick the package that fits your startup's stage.

Polished homepage + fast win

Launch-Focused Homepage

$5k
one-time payment
A one-week sprint to refresh your homepage and help you tell a better story through a standout visual theme and purpose-driven imagery. Walk away with a polished homepage that reflects your product—and doesn’t hold you back.
A 60-minute workshop to align on direction
A completely refreshed homepage design
Custom visuals that help explain your product at a glance
Refreshed typography + color palette
Figma file with all of the assets we made
Webflow development included
Best for Teams that are Growing Fast

Growth-Ready Website System

$10k
one-time payment
A two-week sprint to refresh your homepage and deliver a flexible kit of reusable, high-impact website sections—strategically selected for B2B software startups. Built in Figma so your team can easily expand, remix, and ship pages fast.
A 60-minute workshop to align on direction
A completely new homepage design
Five additional high-impact pages (like Pricing, Product, or About)
50+ pre-built sections with your styling
Updated typography, color palette, and imagery
We'll teach you how to use your new website system to create any new pages
Figma file with all of the assets we made
Webflow or React Kit Add-on Available

What founders and operators have said about working with Oratory.

“Working with Oratory on our homepage refresh was a game-changer. They took what we had, improved the structure, cleaned up the visuals, and made the site feel more intentional and aligned with who we are—and it’s been a hit with our employees, customers, and prospects.”

Andrew Harrison
CRO, dataroomHQ

“The team at Oratory not only designed a site that looks sharp and works well, but also created custom product visuals that made our product much easier to understand at a glance. Their process was smooth, collaborative, and really elevated our brand.”

Nick Droege
Founder, Toro TMS

“We started with a website and ended up with a creative partner we trust. The team at Oratory really listens, challenges where needed, and always makes the work stronger."

Jeff King
Founder + CEO, Rampmetrics

“We had just wrapped up a strategy sprint with Fletch to nail down how we talk about Askem. Oratory took everything we’d defined and brought it to life on the homepage. The redesign made our message clearer and the brand more polished, and it’s all easy to manage now in Webflow.”

Timo Virtanen
CEO & Co-founder, Askem

"The team at Oratory delivered exactly what we needed: a brand and website that made Settel feel like an established company from day one. They made the whole process clear and collaborative. And they went the extra mile on the imagery—working with us to define what images to use to convey complex information. It has certainly helped gain the interest of enterprises looking for a credible partner.”

Derek Elley
Co-founder + CEO, Settel

"We brought Oratory in to refresh one of our most visible properties, and honestly, I didn’t have to babysit a thing. Riley just handled it — I trusted him completely, and that let me focus on other parts of the launch."

Kayleigh Karutis
Partner + CMO, Wing VC

"Working with Oratory is a no-brainer if you’re an early-stage startup in need of a nice, clean design."

Mikko Seppä
Founder, HeadQ

Frequently asked questions

Do you have some work you can share?

Yes, we have a bunch of work on our work page. We can share more specific work relevant to your industry or complete sites on our intro call.

What happens after I pay?

You’ll receive a Slack invite to a private channel for your project. We’ll confirm timeline, share an intake checklist, and schedule the kickoff workshop.

Why are the prices lower than a typical design agency?

We focus on what early‑stage teams need most—a sharp homepage and a clear visual system—using a repeatable sprint framework. No bloated discovery phase, no junior hand‑offs, just senior‑level work done quickly and efficiently.

How do we communicate during the sprint?

Slack is home base: quick questions, Loom walk‑throughs, and review links all live in one thread. For key touchpoints, we'll schedule a call as the need arises.

What if I'm not happy with the design?

We work iteratively, so there's never a "big reveal", and we build in room for a couple of revisions at each step along the way. Our business runs on referrals and we strive to go above and beyond to make sure everybody is confident enough to refer us to their friends.

Do you offer product marketing help?

We’re focused on our website refresh packages, but we know how critical great product marketing is—especially on your homepage. We highly recommend working with product marketing experts Fletch PMM, who run fast, fixed‑scope sprints that align perfectly with our process. Let us know if you'd like an intro.

We can help iterate on copy, page layout, and overall page structure—but if you are still trying to refine who you are targeting, how you talk about your product, and need higher level product marketing strategy, you should work with the team at Fletch before we start here.